The Objective Results
For industry insights and best practices, select a topic below.
Hospitality in Healthcare | An Opportunity to Improve the Treatment Experience and Earn Loyalty
A simple truth is that we all like to be made to feel special. Paying careful attention to individuals’ needs and addressing them without compromise…
Five Questions to Ask to See If Your Organization is Patient-Centric
There’s not a biotechnology, pharmaceutical or medical device company that does not claim to be focused on patients.
A Rare Privilege
Thursday, February 28 is Rare Disease Day, a day dedicated to raising awareness of rare disorders and their impact on the lives of patients.
10 Tips for Healthcare Brand Leaders for 2019
The new year is here and with it comes the opportunity to approach your brand and the market with a refreshed sense of purpose and commitment. Here are 10 quick tips to spark thinking and guide engagement.
The Difference Between Disease Education and Awareness
Many don’t make a distinction between disease education and awareness, but the difference can be profound. If you are not viewing your indicated conditions through the lens of how your existing…
It’s a Small World. Is Your Brand Built to Travel?
Advances in technology have helped dissolve borders and make global exposure to brands almost unavoidable. Although instinctively this would appear to be an asset to any brand…
What is Your Company’s Corporate Culture and Why Does It Matter?
Which of these 5 types of corporate culture does your organization emulate? And what do some of today’s most prominent business leaders have to say about why corporate culture matters?
A Rare Opportunity
Join in recognizing Rare Disease Day. It’s a remarkable chance to get involved and inspired. Learn how rare is also real and how we can make a difference together.
Making Hope Matter
Whether you are riding high, or battling each day, what does it actually mean to be hopeful, and why does this psychological state have far reaching ramifications?
Are You Ready to Hear Your Customers?
One of the most fundamental tenets of marketing is listening to your customers. But are you really ready to move forward based on what you learn? Ask yourself these three critical questions.
Five Simple Questions: Can Your Brand Pass This Test?
Whether your brand is just being unleashed in the market or it’s been competing for years, here are five simple questions to ask yourself to see if it is performing the way it should.
6 Parallels Between Personal Leadership and Brand Leadership
There is an inextricable connection between the characteristics that make an individual an effective leader and those that help establish and maintain true brand leadership.
How Much Do You Know About the NIH?
Test your knowledge and support this vital government agency. Its successes are too numerous to list and yet it is a constant target for budgetary cut-backs. Learn how the NIH is an investment in our future that we all benefit from today.
The Value of Perceptive Moderation
We’ve all been in meetings, workshops advisory boards and brainstorming sessions where, even with the best of intentions, chaos reigns.
10 Facts About Rare Diseases that Everyone Should Know
This February 28th 2017 marks the tenth annual Rare Disease Day. See how many Global Genes rare disease facts you know.
5 New Year Resolutions for the Healthcare Industry
As we welcome 2017, it is an opportunity harness all that we have learned and apply it to a fresh and reinvigorated start.
When Is the Last Time You Conducted a Brand Audit?
You’ve launched your brand both internally and externally. Customers are purchasing your product or service. Sales are being generated. Read more.
What motivates truth in healthcare advertising?
Healthcare, rightfully so, is one of the most highly regulated of all industries…
Is anyone listening to your customer?
The difference between hearing and listening to your customer might at first seem semantic…
Managing your brands through times of organizational change
Organizational change happens. Sometimes for good reasons and sometimes for bad…
Corporate branding and organizational culture: are you maximizing these two crucial business drivers?
Commonly corporate brands are looked upon as vehicles for communicating…
How relatable is your brand? Answer these three questions.
Brands are established and evolve for a variety of reasons…
Make your brand matter. Say no to mediocrity.
Few people purposefully set out with the intention of settling…
What if you were the only one? Taking responsibility for rare diseases.
A young man, sixteen years old, had been struggling with horrible gastrointestinal…
What do you want to accomplish with social media?
According to 2015 IMS Health Data, how many of the top 10 prescribed…
What does partnership mean in today's business environment?
We’ve all heard it before. A service provider proclaiming…
When to reinforce, evolve or recreate your brand?
When responsible for leading a brand, you are faced with the choice of…
Beware of subjectivity. It just might be limiting your brand's true potential.
Beauty is in the eye of the beholder. What resonates with one person…
How many brands are you managing? There may be another you need to consider.
Companies that have products to market often have dedicated brand managers…
Thinking through or overthinking: are you slowing down your brand?
Your brand relies on careful stewardship. Research, workshops, strategy…
Brand evolution: an informed approach to market success
Brands are more than a company, product or service. They are an experience…
The power of prelaunch. Are you preparing properly?
How time is used prior to product launch often has enduring ramifications…
How do you package your brand?
Could you imagine seeing a commercial for a breakfast cereal that you might like to try…
Have you put your brand in the best position to succeed?
If you filled a conference room with the leadership of your company…
What are your new year resolutions for your brand?
A new year represents the chance for a fresh beginning…
Goodbye ad agencies. Hello brand partners.
The way we communicate with each other continues to evolve…
The single most important factor that impacts your brand's chance for success
It doesn’t matter if it is a corporate, product or service brand…
Are you maximizing the drive to data with your clinical trial?
Clinical trials are the backbone of advancing therapeutics…
5 things to consider to make your agency relationship strong
The client/advertising agency relationship is one that at its best…
Are you giving patients what they want?
Today, more than ever before, patients are informed and driven consumers…
How healthy is your corporate brand? Answer these 3 questions.
In the healthcare industry, much attention is paid to product brands…
How do you measure success? There's more to it than metrics alone.
With limited marketing dollars, you have to determine how to get the most bang from your buck…
Patient advisory groups: 6 things to think about before you ask your first question
Patient advisory groups can serve as a direct and unvarnished way of obtaining important information…
Strength in numbers | the need to recognize rare diseases together
This past November, I had the privilege of attending an event to raise awareness of Progeria…
Five reasons to pre-launch
It’s natural. You will be launching a new product and all of your efforts are going…
The gsk experiment and the role of practitioners in promotion
At the end of 2013, GlaxoSmithKline (GSK) announced that it would end the practice…
How does your brand fit into your customers' lives?
It’s easy to get caught up in brand centricity. We are constantly challenged…
Rare diseases create rare opportunities
Too often our good health is something we don’t acknowledge or even…
Three traps to avoid when marketing an orphan drug
Marketing orphan drugs versus treatments with large disease states…
Is your webinar ready for prime time?
Overall, webinars and webcasts can be extremely useful vehicles…
Compliance is not the enemy. Complacency is.
As stewards of brands within the healthcare industry, our effort to communicate…
Building brands with input vs. feedback
One of the most critical steps in building and growing brands is proactively…
You think you have a brand, but do you? Really?
Having a company, product or service does not immediately mean you have a brand…
What's in a name? Hopefully a lot.
Does the name of your company, technology, product or service have to hold meaning?
