Healthcare branding, marketing and communications that matters because it’s driven by the market, data, ingenuity and experience. What’s the spark that will differentiate your brand?

Together, What Will We Spark Next?

The most successful brands evolve over time. Acom Healthcare is no exception. Read more.

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The Difference Between Disease Education and Awareness

Many don’t make a distinction between disease education and awareness, but the difference can be profound. If you are not viewing your indicated conditions through the lens of how your existing…

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It’s a Small World. Is Your Brand Built to Travel?

Advances in technology have helped dissolve borders and make global exposure to brands almost unavoidable. Although instinctively this would appear to be an asset to any brand…

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What is Your Company’s Corporate Culture and Why Does It Matter?

Which of these 5 types of corporate culture does your organization emulate? And what do some of today’s most prominent business leaders have to say about why corporate culture matters?

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A Rare Opportunity

Join in recognizing Rare Disease Day. It’s a remarkable chance to get involved and inspired. Learn how rare is also real and how we can make a difference together.

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Making Hope Matter

Whether you are riding high, or battling each day, what does it actually mean to be hopeful, and why does this psychological state have far reaching ramifications?

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Are You Ready to Hear Your Customers?

One of the most fundamental tenets of marketing is listening to your customers. But are you really ready to move forward based on what you learn? Ask yourself these three critical questions.

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Five Simple Questions: Can Your Brand Pass This Test?

Whether your brand is just being unleashed in the market or it’s been competing for years, here are five simple questions to ask yourself to see if it is performing the way it should.

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6 Parallels Between Personal Leadership and Brand Leadership

There is an inextricable connection between the characteristics that make an individual an effective leader and those that help establish and maintain true brand leadership.

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