Healthcare branding, marketing and communications that matters because it’s driven by the market, data, ingenuity and experience. What’s the spark that will differentiate your brand?

Together, What Will We Spark Next?

The most successful brands evolve over time. Acom Healthcare is no exception. Read more.

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How Much Do You Know About the NIH?

Test your knowledge and support this vital government agency. Its successes are too numerous to list and yet it is a constant target for budgetary cut-backs. Learn how the NIH is an investment in our future that we all benefit from today.

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The Value of Perceptive Moderation

We’ve all been in meetings, workshops advisory boards and brainstorming sessions where, even with the best of intentions, chaos reigns.

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10 Facts About Rare Diseases that Everyone Should Know

This February 28th 2017 marks the tenth annual Rare Disease Day. See how many Global Genes rare disease facts you know.

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5 New Year Resolutions for the Healthcare Industry

As we welcome 2017, it is an opportunity harness all that we have learned and apply it to a fresh and reinvigorated start.

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When Is the Last Time You Conducted a Brand Audit?

You’ve launched your brand both internally and externally. Customers are purchasing your product or service. Sales are being generated. Read more.

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Does Your Brand Lexicon Connect?

Words matter. They are the building blocks of how we communicate…

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What motivates truth in healthcare advertising?

Healthcare, rightfully so, is one of the most highly regulated of all industries…

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Is anyone listening to your customer?

The difference between hearing and listening to your customer might at first seem semantic…

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