The Objective Results

How do you get your brand noticed? Make it compete effectively? What will make a practitioner, patient or investor select your brand? Especially with so much noise in the market?

Acom Healthcare can help. 

Our process of Objective Branding breaks down barriers. It’s rooted in reality and gets to the heart of not only what makes your brand different, but why that matters.

You know your business objectives. Now it’s time to put your brand to work to meet them. Powerfully. Pragmatically. Personally. Persuasively.

When you brand with Acom Healthcare, the objective results.

Objective Branding 

is about being bold.

WHEN IT COMES TO BRANDING,
YOU’VE GOT TO BE OBJECTIVE

Acom Healthcare is a full-service marketing communication and branding agency focused exclusively in healthcare. 

30 years and counting. That’s how long we’ve been working solely within the medical device, pharmaceutical and biotech industry. Bringing brands to life. To earn market share. To become standard of care. To make a meaningful difference.

Leadership takes experience. Our team is steeped in it. We understand that your brand needs to command attention and drive sales. That’s why our partners are your partners. And why we fit so seamlessly as a natural extension of your team.

Acom Healthcare is relationship-focused, results-driven and always ready. It’s our job to be one step ahead. And make sure your brand is on track and on target.

Objective Branding

is about being sure.

WHEN IT COMES TO BRANDING,
YOU’VE GOT TO HAVE THE RIGHT EXPERIENCE

Acom Healthcare is a full-service marketing communication and branding agency focused exclusively within the biotechnology, pharmaceutical and medical device industries. Creative with a purpose. Doing what it takes to bring your company, product, technology or service to the next level. For objective results.

  • Brand planning communications
  • Brand positioning
  • Brand messaging
  • Brand metrics communications
  • Brand launch
  • Brand promotion
  • Rebranding
  • Digital communications
  • Market research
  • Professional promotional sales
  • Patient and family education
  • Corporate identity
  • Clinical trial communication
  • Disease state awareness
  • Corporate communications
  • Medical affairs

Objective Branding

is about being smart.

WHEN IT COMES TO BRANDING,
YOU'VE GOT TO EXECUTE INTELLIGENTLY

If you want to influence the market, you'd better understand it. What are the trends? What's in the competitive pipeline? Ultimately, what do your customers want and need? Your brand has got to matter. It's got to mean enough that it gets chosen. So where do you start?

Acom Healthcare's proven process of Objective Branding starts with market intelligence. It's the foundation for the brand plan and it informs every decision -- from creative to content.

We start by establishing a clear brand direction. Based on what makes the brand meaningful and tied to your bottom line objectives. Once the plan is in place, it's the roadmap for driving the brand forward.

It takes a talented team, attention to detail, a cooperative spirit, the ability to learn on the fly and the passion not to stop until the objective results.

Interested in insights? Check out our blog.

Objective Branding

is about being driven.

WHEN IT COMES TO BRANDING,
EVERY DECISION IS DELIBERATE

There is no greater responsibility. When we are selected to represent a brand, we are fully dedicated.

For decades at Acom Healthcare, we've worked with large companies and start-ups. All wanting the same things. Success in the market. Products and services that make lives better. To deliver on this takes an unshakable trust and a true sense of partnership.

Interested in building a relationship? For samples of our work, a client roster and case studies, just let us know.

Objective Branding

is about being trusted.

WHEN IT COMES TO BRANDING,
YOU'RE ALWAYS ON THE JOB

Healthcare isn't like any other industry. The markets are distinct. The specialties have their own demands. Their own peculiarities. Their own thought leaders. And their own perspectives.

At Acom Healthcare, our branding experience crosses multiple disciplines. From rare genetic diseases to prevalent medical conditions. From oncology to ophthalmology. From interventional cardiology to diagnostic testing. From healthcare service providers to industry leading manufacturers. From recombinant medicines to groundbreaking electronics.

The key is applying insight. We are keen and quick. Taking any learning curve with a running start.

Thinking through branding? Check out our blog.

Objective Branding

is about being fast.

WHEN IT COMES TO BRANDING,
YOU NEVER STOP LEARNING

The very core of Acom Healthcare is based on an enduring partnership that you can count on. One where trust and talent and tenacity form a vital bond.

Together our leadership works closely with a skilled, integrated and creative team that shares a common vision and commitment to our clients.

Gene Gegler, Partner

Gene Gegler has achieved a broad spectrum of advertising and marketing success. Before co-founding Acom Healthcare, Gene was director of communications for Ethicon, a Johnson & Johnson company, with primary responsibility for corporate representation. Gene also designed and guided marketing communications strategies for Cintor (Johnson & Johnson Orthopedics), Codman & Shurtleff and Mentor (Iolab). Gene's contributions to the healthcare industry through integrated marketing communications serve an extensive client base well, from companies pioneering technologies to established firms maintaining brand leadership. Gene is a graduate of Pennsylvania University.

Warren Pelissier, Partner

Warren Pelissier's comprehensive understanding of sales in the healthcare industry reflects in-depth personal experience. For more than 15 years, Warren directed key management functions for Johnson & Johnson's surgical supply company, Codman & Shurtleff. His Johnson & Johnson experience includes field representation, customer service, sales services and product management. A co-founder of Acom Healthcare, Warren is particularly adept at assessing client opportunity within the marketplace and creating strategic platforms for fulfillment. This strength, as well as his uncompromising commitment to customer service, helps distinguish the agency within the healthcare industry. Warren is a graduate of Lesley College with a degree in Marketing Management.

Jonathan Katz, Partner

Jonathan Katz has a deep passion for branding as is evidence by his style in leading brand workshops and strategy sessions for our clients. For more than 25 years he has been working closely with clients within the biotechnology, pharmaceutical and medical device markets to bring their corporate, product and service brands to life in a compelling manner. Jonathan's pragmatic approach to branding puts objective-driven strategy first. It is a proven methodology that continues to serve our clients well, whether launching innovative treatments or helping existing brands capture additional market share. Before joining Acom Healthcare, Jonathan was a co-founder of Braithwaite & Katz, a firm dedicated to providing strategic public relations counsel. Jonathan holds a B.A. in Sociology from Ithaca College and a Master's degree in Communications from Boston University.

Objective Branding

is about being confident.

WHEN IT COMES TO BRANDING,
YOU NEED TO BE ABLE TO COUNT ON YOUR TEAM

Acom Healthcare
175 Derby Street, Suite 15
Hingham, MA 02043

T 781 749 9290
F 781 740 2943
Contact

Acom Healthcare Europe
75 Avenue Parmentier
75011 Paris France

T +33 (0) 1 73 01 90 25
F +33 (0) 1 40 21 24 00
Contact

Objective Branding

is about being ready.

GET OBJECTIVE RESULTS